Conceived 
                  in 1976, Small Farmer's Journal is a large (11 x 14 inch) handsome 
                  132 page black and white quarterly which is more community odyssey 
                  than magazine. It is packed to over-full with more information 
                  than you might find in three or four conventional magazines. 
                  Supported 100% by its readership, this folksy and feisty publication, 
                  a true clarion of free speech in the best old sense of the phrase, 
                  has been a vibrant and exciting platform for engaging far-flung 
                  ideas about anything pertinent to the small family farm experience.
                Out 
                  of a concern for the integrity of the editorial content of the 
                  publication Small Farmer's Journal, two important decisions 
                  were made and held to from the outset. Number one; SFJ would 
                  strive to be inclusive and allow its pages to be a forum for 
                  a wide ranging set of topics and agendas so long as a reverence 
                  for life, honesty, deserved civility, decency, and tolerance 
                  were displayed. Number two; SFJ would strive to protect its 
                  pages and general efforts from the insidious pressures that 
                  result from a reliance on advertising income. Advertising IS 
                  editorial content and has, in SFJ, been treated as such from 
                  the beginning. 
                
                  For thirty plus years Small Farmer's Journal has flowed forth 
                  with amazing consistency of purpose and form, diversity of content 
                  and voice, and editorial strength. With a readership of 40,000 
                  residing in every state of the union, every Canadian province 
                  and 65 additional countries spread around the planet, over the 
                  years more than 1.5 million copies of SFJ's issues have made 
                  the case for small farms. Yet, even with this significant history, 
                  SFJ remains a relatively unknown publication whose publicity 
                  has traveled primarily by word of mouth.